The Madison Avenue Advertising Walk of Fame
Ad Industry Honors The Budweiser Clydesdales and AOL Running Man
Sep 23, 2009
A highlight of the annual Advertising Week observance in New York City is the naming of two industry icons and two industry slogans to the Madison Avenue Walk of Fame in Manhattan and the Advertising Icon Museum in Kansas City. The honorees for 2009 were:
- The Budweiser Clydesdales
- AOL’s Running Man
- The slogan “Virginia is for Lovers”
- The slogan “Like a good neighbor, State Farm is there.”
After being added to the Walk of Fame in New York City, the four will head for a permanent place in the Advertising Icon Museum, which is scheduled to open in 2010.
Previously Honored Advertising Icons
The Clydesdales and AOL Running Man will join these 13 previously selected ad icons scheduled for induction into the museum.
- The Geico Caveman and Gecko
- The Serta Sheep
- Juan Valdez
- The AFLAC Duck
- Mr. Peanut
- Tony the Tiger
- The Pillsbury Dough Boy
- M&M's Red & Yellow
- KFC's Colonel Sanders
- Orville Redenbacher, the popcorn man
- Chick-fil-A Cows
- The Kool-Aid Man.
Previously Named Advertising Slogans
The 13 previously named slogans scheduled for induction into the museum in 2010 are:
- UPS’"What Can Brown Do For You?"
- The Postal Service’s "We Deliver for You"
- Southwest Airline's "You are now free to move about the country."
- The Marine Corps' "The Few, the Proud, the Marines."
- M&M’s “Melts In Your Mouth, Not In Your Hand"
- Verizon’s "Can you hear me now?"
- Fed Ex’s "When It Absolutely, Positively, Has to Be There Overnight"
- General Electric’s "Imagination at Work"
- The Texas Department of Transportation’s "Don't Mess With Texas"
- Wendy’s "Where's the Beef?"
- The United Negro College Fund’s "A mind is a terrible thing to waste"
- "Sometimes you feel like a nut, sometimes you don't" for Almond Joy/Mounds
Advertising Week is normally observed in late September. The Walk of Fame was created in 2004 with the naming of five icons and five slogans. Since then it has named two icons and two slogans per year. The selections are made by public voting.
AOL’s Running Man was introduced in 1996 as part of the sign-on process for the AOL service. According to Anheuser Busch, Budweiser has used Clydesdale horses in its promotions and commercials since 1933.
Three Kellogg Icons Nominated
Three Kellogg icons were nominated for the 2009 Walk of Fame. They were the Snap, Crackle and Pop cereal characters, the Tucan Sam and the Keebler Elves.
Other icons nominated (and who might be inducted in future years) included:
- The Michelin tire Man
- Procter & Gamble’s Mr. Clean
- Mucinex’ Mr. Mucus
- The MSN Butterfly
- The Forest Service’s Smokey Bear
- Subway's Jared
- Verizon’s Test Man
- Travelocity’s Roaming Gnome
- The Vlasic Stork.
- Big Boy
Also:
- Burger King
- The California Raisins
- Diageo’s Captain Morgan
- The U.S. Department of Transportation’s Crash Test Dummies
- Wrigley’s Doublemint Twins
- The Fruit of the Loom Guys
- General Mills’ Jolly Green Giant
- Sunbelt’s Little Debbie
- The Maytag Repairman
- The National Crime Prevention Council’s McGruff the Crime Dog
- McDonald’s Ronald McDonald
The lists reflect both the diversity and creativity of the industry in the past several decades.
Advertising Age List of Great Slogans
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