AAAA Media Conference
2008 Advertising Meeting Will Focus on Digital Communications
American Association of Advertising Agencies will use media conference and trade show to challenge members on digital communications and digital advertising.
The American Association of Advertising Agencies (AAAA) is putting digital communications on center stage in 2008. The economic impact of digital technology on the advertising industry will be the principal topic at the AAAA’s annual Media Conference & Trade Show March 5-7 in Orlando, Florida.
Possibly to get the agency folks to relax before getting into all the challenges of digital advertising, the conference will open with a half-day session titled "Success Stories with Digital Media." According to the advance program, Mary Jo Sobotka, senior vice president and integrated communications director of The Phelps Group, will use that session tofocus on "insights, best practices and case histories on successful advertising campaigns in the worlds of in-game, paid search, mobile and VOD/addressability."
Marc Goldstein Will Update Industry on Digital Challenges
That alone is enough is plenty to absorb, but the agency people will get even deeper into the digital world the next day.
Mark Goldstein, North American CEO for Group M, will update the industry on how it's doing on "major media industry challenges," mainly digital challenges.
Panel Will Discuss Efforts to Measure Mobile Media
Other conference topics will include presentations on:
- The status of network television and the growth of digital platforms. By Anne Sweeney of the Disney Company.
- Google’s plans for "getting everywhere as soon as possible" without any intention to "disintermediate agencies." By Tim Armstrong of Google.
- Major media progress in "adjusting to the new digital world." David Verklin, CEO of Aegis Media Americas, will direct the panel discussion.
- "Early efforts to measure the impact of advertising in social media, peer-to-peer media, and mobile media." Nick Pahade of the Publicis Group Media will moderate that discussion.
- How is the entertainment world using digital? Michael Kassan of Media Link LLC will ask entertainment leaders.
- "Where is search going? How will search accommodate the posting of digital content on digital platforms? Shuman Ghosemajumder of Google will lead the discussion.
- "Have agencies survived digital convergence?" Michael Burgi, editor of Mediaweek, will challenge a panel to come up with some hard answers.
A panel of political consultants will join former Congressman Joe Scarborough, now an MSNBC commentator, in a review of how digital is affecting the American presidential primaries.
AAAA is the national trade association of the advertising agency business. It says its 1,196 member agencies employ 65,000 people and place 80 percent of all national advertising.
The conference is open to AAAA members and individuals in fields related to advertising agencies, but not to agencies which are not AAAA members.
