Advertising Agencies
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Billing Rates for Advertising Agency Executives
A billing survey by American Association of Advertising Agencies shows dramatic differences in rates charged by large and small ad agencies. Northeast has highest rates. more...
The Madison Avenue Advertising Walk of Fame
They'll join 13 other ad favorites in Kansas City's Advertising Icon Museum. The museum will also induct the slogans "Virginia is for Lovers" and "Like a Good Neighbor." more...
Small Advertising Agency Business Strategies
Arkansas firm develops its own products as a second source of revenue. Others diversify with PR or marketing services. Some concentrate on digital or other specialty more...
AMC Builds Partnerships to Promote "Mad Men"
AMC has partnered with Banana Republic, Clorox, Variety magazine, Vanity Fair and Lionsgate in a unique promotion that may inspire similar marketing campaigns. more...
A Good Time to Start A Small Advertising Agency?
Inspired by both the troubled economy and the digital revolution, the advertising industry's entrepreneurial spirit is still alive, if not robust. more...
Clio 2009 Biggest Ad Award Winners
Dan Wieden of W+K given Lifetime Achievement Award. Goodby Silverstein wins a Hall of Fame award and two Clio Golds. Saatchi and Saatchi agencies take six Golds. more...
Ad Agency Strategies to Develop New Clients
A Cambridge, Massachusetts agency has developed a five-part growth scorecard that successfully monitors and updates its business development program more...
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David Ogilvy – The Man Behind the Legend
By: Anita Saran
From a door-to-door salesman, David Ogilvy became the founder of one of the world's biggest advertising agencies. Here are some little known facts about him. more...
Using Innovative and Unconventional Marketing Ads
By: Sulemana Braimah
In order to offset the effects of the global credit crunch on businesses, some US companies are using more and unconventional ads to keep exiting customers and win more. more...
How to Select an Advertising Agency
By: Martin Finch
Selecting an advertising agency to support a business can be fraught with problems. Here is a straightforward and effective way to approach and manage the process. more...
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