Advertising Agencies
Feature Writer Articles in Advertising Agencies
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Clio 2009 Biggest Ad Award Winners
Dan Wieden of W+K given Lifetime Achievement Award. Goodby Silverstein wins a Hall of Fame award and two Clio Golds. Saatchi and Saatchi agencies take six Golds.
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Future Ad Agency Business Models
Can advertising agencies adjust the way they do business enough to match the drastic changes expected in media and other industries?
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Selecting an Advertising Agency Team
Choosing agencies to handle nearly $400 million of advertising for a diverse family of beers can be a complex procedure for the advertiser and a crucial one for agencies.
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Dan Wieden and Nike's Just Do It Slogan
When Clio honored Dan Wieden with its Lifetime Achievement Award, it was also paying tribute to advertising creativity and the rise of an outstanding ad agency.
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Biggest Ad Agency Groups
By merging agencies or forming affiliations, four North American and European groups have managed to dominate the world advertising business. Here's how they compare.
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Mad Men's Advertising People
Here's a look at how television's highly successful Mad Men series portrays Madison Avenue and the advertising profession of the 1960s.
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Advertising Agency Executives
Encouraged by the success of "Mad Men" and product placement potential, networks are working on two more shows that could change how clients and viewers see ad agencies.
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AAAA Media Conference
American Association of Advertising Agencies will use media conference and trade show to challenge members on digital communications and digital advertising.
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Phil Dusenberry of BBDO
Dusenberry developed GE's "bring good things to life" campaign, Pepsi's "new generation" slogan, the "New York Miracle" spots and Reagan's "Final Journey" documentary.
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Contributing Articles in Advertising Agencies
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How to Select an Advertising Agency
Selecting an advertising agency to support a business can be fraught with problems. Here is a straightforward and effective way to approach and manage the process.
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