Advertising Agencies

A billing survey by American Association of Advertising Agencies shows dramatic differences in rates charged by large and small ad agencies. Northeast has highest rates.

Oct 3, 2009 - Carroll Trosclair

They'll join 13 other ad favorites in Kansas City's Advertising Icon Museum. The museum will also induct the slogans "Virginia is for Lovers" and "Like a Good Neighbor."

Sep 23, 2009 - Carroll Trosclair

Arkansas firm develops its own products as a second source of revenue. Others diversify with PR or marketing services. Some concentrate on digital or other specialty

Sep 22, 2009 - Carroll Trosclair

AMC has partnered with Banana Republic, Clorox, Variety magazine, Vanity Fair and Lionsgate in a unique promotion that may inspire similar marketing campaigns.

Jul 18, 2009 - Carroll Trosclair

Inspired by both the troubled economy and the digital revolution, the advertising industry's entrepreneurial spirit is still alive, if not robust.

Jun 12, 2009 - Carroll Trosclair

Dan Wieden of W+K given Lifetime Achievement Award. Goodby Silverstein wins a Hall of Fame award and two Clio Golds. Saatchi and Saatchi agencies take six Golds.

May 18, 2009 - Carroll Trosclair

A Cambridge, Massachusetts agency has developed a five-part growth scorecard that successfully monitors and updates its business development program

Apr 29, 2009 - Carroll Trosclair

Can advertising agencies adjust the way they do business enough to match the drastic changes expected in media and other industries?

Apr 25, 2009 - Carroll Trosclair

Choosing agencies to handle nearly $400 million of advertising for a diverse family of beers can be a complex procedure for the advertiser and a crucial one for agencies.

Apr 11, 2009 - Carroll Trosclair

When Clio honored Dan Wieden with its Lifetime Achievement Award, it was also paying tribute to advertising creativity and the rise of an outstanding ad agency.

Apr 4, 2009 - Carroll Trosclair

By merging agencies or forming affiliations, four North American and European groups have managed to dominate the world advertising business. Here's how they compare.

Sep 17, 2008 - Carroll Trosclair

Here's a look at how television's highly successful Mad Men series portrays Madison Avenue and the advertising profession of the 1960s.

Jul 29, 2008 - Carroll Trosclair

Encouraged by the success of "Mad Men" and product placement potential, networks are working on two more shows that could change how clients and viewers see ad agencies.

Apr 16, 2008 - Carroll Trosclair

Multiple wins in major advertising contests provide some insight into the most capable ad agencies.

Feb 6, 2008 - Carroll Trosclair

American Association of Advertising Agencies will use media conference and trade show to challenge members on digital communications and digital advertising.

Jan 22, 2008 - Carroll Trosclair

Dusenberry developed GE's "bring good things to life" campaign, Pepsi's "new generation" slogan, the "New York Miracle" spots and Reagan's "Final Journey" documentary.

Jan 5, 2008 - Carroll Trosclair

From a door-to-door salesman, David Ogilvy became the founder of one of the world's biggest advertising agencies. Here are some little known facts about him.

Sep 16, 2009 - Anita Saran

In order to offset the effects of the global credit crunch on businesses, some US companies are using more and unconventional ads to keep exiting customers and win more.

May 17, 2009 - Sulemana Braimah

Selecting an advertising agency to support a business can be fraught with problems. Here is a straightforward and effective way to approach and manage the process.

Sep 19, 2008 - Martin Finch